At Southern Concepts, a division of Hoeken Design Build, we believe a home should be more than walls and roof—it should be a true reflection of your lifestyle, personality, and vision. Serving Wake County and the greater Triangle area, we specialize in high-quality custom homes and renovations that blend timeless craftsmanship with innovative design.

Our long-standing partnership with award-winning Greg Paul reflects our shared commitment to quality, integrity, and enduring design. Together, we bring proven expertise, precision, and fresh perspective to every project—ensuring each home is built to inspire confidence and stand the test of time.

Founded on the principle that every homeowner deserves a partner who listens, collaborates, and delivers beyond expectations, we’ve built our reputation on trust and results. From concept to completion, our process is streamlined, transparent, and tailored to your goals. Whether it’s a ground-up custom build or a transformative remodel, Southern Concepts delivers more than a house—we create spaces where quality, comfort, and lasting memories live.